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Viero UK Featured in Volvo Ad

Eagle-eyed viewers would have been able to catch a quick glimpse of our exterior wall finishes in the recent Volvo Cars TV advertisement. Set at the scene of one of our specialist surface design projects in south Wales, you can see the elegant effect of VieroUK surface designs in the backdrop of the new Volvo promotional.

Billed as the safest car in the world, our raw concrete effect wall finishes set up the perfect driveway for the Volvo V60 at architectural award winning Silver House.

Director Chis Walters said: “This was an added bonus to the project really. We didn’t know that the property was going to be featured and it caught us a little bit by surprise. But our aim is to help create idyllic environments, so naturally we’re delighted that an established global brand such as Volvo liked what they saw.”

The natural wall finishes at Silver House were achieved using our Marmorin Hydro decorative plaster, with a mix of different application techniques. The matt concrete effect which proves popular with clients because of its water repellent properties, can be applied to interiors and exteriors alike.