In today’s commercial interiors, texture is more than just a trend — it's a design language. As spaces like showrooms, boutiques, restaurants, and offices evolve to feel more human, warm, and immersive, designers are turning to materials that deliver subtle visual richness without overwhelming minimalistic schemes.
Enter Viero's Ghibli — a refined, water-based textured wall finish that’s fast becoming a go-to solution for commercial designers who want impact without excess.
The Return of Texture in Commercial Design
Over the past few years, we've seen a significant design shift. Polished minimalism is giving way to soft tactility, organic materials, and earthy palettes — driven by:
The growing influence of Japandi and wabi-sabi design
The wellness movement in office and hospitality interiors
The desire for sustainable, calming, and human-centric materials
Wall finishes play a vital role in this evolution. Texture adds depth and movement, softening harsh lines and creating a sense of warmth — especially in large, open-plan commercial spaces.
What Makes Viero Ghibli Ideal for Retail, Office & Hospitality Projects?
Viero Ghibli is a water-based decorative coating with a soft grain and matte finish — delivering natural variation across expansive surfaces.
Here’s why designers are specifying it again and again:
Visual depth without distraction - Ghibli’s natural texture enhances spatial richness while keeping the focus on lighting, merchandise, or furniture.
Perfect for large-scale application - Its generous coverage and subtle aesthetic make it ideal for wide walls, feature zones, and volume spaces.
Low maintenance & long-lasting - Designed with practical use in mind, it’s easy to keep clean and stands up to footfall and usage in commercial environments.
Cost-effective luxury - Delivers a premium look without the price tag of polished plaster or specialist renders.
Ideal Use Cases
Retail environments & boutiques
Coffee shops, cafes & restaurants
Gallery-style offices and creative studios
Hotel corridors and guest lounges
Showrooms and lifestyle concept spaces
Designer Tip: Lighting is Everything
Textured paint effects like Viero's Ghibli come alive when paired with directional lighting. Pendant tubes, soft uplighting, or wall washers can emphasise the natural grain and bring out the surface’s subtle movements, adding another layer of dimension to your space.
Ready to Bring Texture to Your Next Project?
Our team at Viero UK can provide:
Product samples
Technical advice on substrates and finishes
Specification support
Installation by Viero UK's team of highly skilled artisans.
Whether you're designing for a brand, a space, or a story — Ghibli brings tactility, softness, and depth without compromise.
Contact us to start your next specification or request a sample today.
FAQ: Textured Wall Finishes for Interior Design Projects
What are the best wall finishes for modern commercial interiors?
Designers often look for wall finishes that balance sophistication, durability, and subtle texture. Materials like water-based textured paint finishes, such as Viero's Ghibli, are ideal for commercial interiors. They offer soft movement and an organic feel that complements modern, minimalist spaces — from retail to hospitality.
Is there a decorative paint that gives a natural, earthy texture?
Yes — options like Ghibli and other finishes in the Viero UK textured paint range are designed to mimic the tactility of natural materials. These finishes add warmth and character to large surfaces, creating depth without visual noise — perfect for calm, refined interiors.
What’s a good alternative to polished plaster for large walls?
If you're after the elegance of polished plaster but want a more matte, understated look, Ghibli is a top choice. It provides soft grain and a natural rough effect without the reflectivity of Venetian finishes — making it ideal for large commercial walls, feature zones, or budget-conscious projects.
Are there textured wall coatings suitable for retail and hospitality interiors?
Absolutely. Viero’s decorative wall coatings, including Ghibli, are formulated specifically for high-traffic interiors. They're durable, design-forward, and easy to maintain — with finishes that range from subtle mineral texture to more expressive, layered effects.
What kind of paint works well with minimalist or Japandi interior design?
Designers working in Japandi or Scandinavian-inspired styles often choose neutral, lightly textured coatings like Viero Ghibli. These finishes deliver calm, tactile backdrops that support natural light, timber, and soft furnishings — key to creating warmth within minimalism.
Can textured wall finishes be used in high-traffic areas?
Yes. When applied correctly by professionals, products like Ghibli perform beautifully in commercial settings. They offer a balance of aesthetic softness and surface strength, making them ideal for open-plan offices, retail stores, or boutique hotels.
