.header__wrapper { opacity: 1; } [Skip to content]
back
Untitled image

The Brief

The store required a specialist finish that could support the identity of a premium Japanese lifestyle brand without distracting from the products or wider interior scheme.

Snow Peak’s brand is rooted in outdoor living, simplicity and a close connection to nature, so the interior needed to feel calm, tactile and carefully restrained. A standard painted surface would not have provided the same depth or material quality, while a heavier decorative finish could have felt too dominant.

The aim was to create a refined, textured surface across the full store that would bring quiet character to the walls while allowing the product displays, joinery, lighting and architectural details to remain the focus.

Untitled image

Finish Specification

Viero Ghibli, our Natural Quartz Finish, was selected for the project and applied in one colour across all walls throughout the store.

The finish introduces a subtle mineral texture with natural movement, giving the walls more depth and presence than a standard painted surface while remaining calm and understated.

Its restrained appearance made it particularly well suited to Snow Peak’s design-led retail environment, where the surface finish needed to support the atmosphere of the space rather than compete with it.

Across approximately 500m², Ghibli provided the right balance of texture, durability and simplicity for a premium flagship retail interior.

Untitled image

Installation Process

The installation required careful preparation and consistent hand application across all wall areas.

With a finish such as Ghibli, the challenge is to achieve natural movement and texture while maintaining an even overall appearance across larger surfaces. This was particularly important on a project of this scale, where the finish needed to feel cohesive throughout the entire store.

The Viero UK team applied the finish by hand, building up the surface to achieve the required texture and depth. Close attention was given to consistency across lighting conditions, display areas and architectural details, ensuring the finish worked naturally with the wider interior scheme.

Untitled image

The Result

The completed finish helped create a calm, tactile and understated setting for Snow Peak London.

Applied to all walls throughout the European flagship store, Viero Ghibli added subtle texture and material depth while allowing the products, displays and architectural detailing to remain the focus.

The project is a strong example of how a specialist textured finish can support the identity of a premium retail environment. Rather than dominating the space, the finish adds quiet character, durability and a natural surface quality that feels completely in keeping with the Snow Peak brand.